Olympic’s Social Media War Room

Tag Archives: NBC

Olympic’s Social Media War Room

According to Reuters, “NBC’s parent, Comcast Corp, paid more than $7.75 billion for the rights to broadcast the Olympic Games to U.S. audiences, up until 2032. Most of its Olympic revenues will come from selling TV advertising or from …

Super Bowl Blackout Mystery Solved

In the first half of the Super Bowl game, the screen went black for about 15 seconds. For those watching, it was a disconcerting experience with everyone wondering whether their cable, TV or internet had gone out. Perhaps some figured …

Hollywood Turns To Influencers For New Shows

Can young, social media influencers help draw in younger audiences for new shows this season? That’s the question examined by the Los Angeles Times. NBC is paying social media influencers to post videos referencing the new show Superstore. The …