The Olympics carry a large price tag and brands pay dearly to participate in them. To cover the International Olympic Committee’s budget and some of the costs to the host countries, there is a rule written for what athletes can …
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What an Athlete Can Say at the Olympics
Tag Archives: Olympics
The way we view the Olympics appears to be changed forever. Though television viewership is down from the Olympics, live-streaming is up and growing. In addition, social media discussions about the Olympics have seen powerful and impressive gains. Clearly, engaging …
Fox News has a story explaining how Under Armour has cleverly used ambush marketing to skirt Olympic rules and tie itself to recent Michael Phelps swimming successes. Nike, Under Armour’s chief rival, is a top Olympics sponsor. In past posts…
Adweek has a very interesting story how Nike’s successful ambush marketing of the Olympics in 1996 forever changed how brands promote around the games. A casual mention by a non-sponsoring brand of the term “gold medal” or a congratulations to …
International Business Times has an interesting article about the increasing efforts of brands to use ambush marketing to build brand awareness. The rise of social media has made policing ambush marketing more challenging. At stake are billions of dollars in …