How Shoppers Look Online, Buy In Store

Tag Archives: online

How Shoppers Look Online, Buy In Store

Adweek has an interesting infographic that explains how shoppers look online before buying in stores and vice versa. The term that is given for this type of person is “omnishopper”. There are a few shopping patterns identified by Criteo, the …

Will Online Trust Grow in Next Decade

Pew Research Center contacted a number of experts and asked them whether online trust will grow in the next decade. You can find the results here. Essentially, there were six different themes on the fate of online trust. Sadly, …

New Research on Consumers of Digital News

Pew Research Center has just published the latest analysis of consumers who get their news from digital sources and how they then react to it. Online consumers were equally likely to get news from a news website as from a …