How many ways can United Airlines screw up? First it was the leggings controversy which was discussed here. Now it is the videotaped removal of a paying passenger who was unwilling to leave a flight for another the next …
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United Airlines’ Public Relations Crisis
Tag Archives: Public Relations
Cision, the media research and posting service that many public relations firms and large businesses use, is going public. Initially begun in 1892 as a Swedish press-clipping service, the company has grown by purchasing a number of public relations services …
The Blaze has a story using Government Accountability Office figures to determine that the federal government spends $1.5 billion a year on public relations services. It is unclear from the story if this is the amount contracted to outside companies. …
IBM’s Watson supercomputer battled human contestants on the television show Jeopardy a number of years ago and had a very successful run. The tactic garnered a large amount of media coverage and awareness for IBM. Today Watson leads IBM’s marketing …
After going silent and taking down all of its social media, Radiohead is now back. It appears speculation in media reports, and in this column, that this was a public relations tactic to promote a new album was correct. PRWeek…
Is it contempt for social media, or a grand public relations tactic to promote an upcoming album? Fans and news media are speculating across the Internet about why Radiohead has gone anti-social by deleting all of its social media content …
Al Roker Media has created a live-stream network that broadcasts on numerous streaming platforms. PRWeek explains the concept behind the just launched network and how Al Roker Media thinks the concept and content is perfect for brands and public relations …
Adweek has been cited for great news stories in this blog a number of times. This week the publication finds itself in a public relations controversy over its cover shot of actress Kerry Washington. Photoshopping images of women in magazines …
The United States Soccer Federation chose to announce its rebranding using an unusual public relations tactic … virtual reality. The New York Times explains how the organization decided against the less expensive route of a press conference in favor of …
In a somewhat surprising article, Ad Age says public relations is and should be leading brand marketing much more. Bringing public relations into the marketing process at the beginning can pay large dividends, and strong consideration should be given to …