Snapchat Indifferent to Influencers

Tag Archives: Snapchat

Snapchat Indifferent to Influencers

It appears that Snapchat either doesn’t desire influencers or doesn’t want to encourage them using their platform. At least that’s how Digiday sees the situation. Today they posted an article about the challenges a number of influencers are having with …

100 Year Old Business Pub Makes Big Change

Forbes Magazine was first published in 1917. One hundred years later, it is seeking to engage Millennial and Gen Z readers through technology advances. It’s website has 56 million visitors a month and claims nearly half are considered Millennials. Between …

88% Fully Watch Snapchat Videos

As reported in Adweek from an independent source of research, 88% of Snapchat videos are watched to the end. This is important for several reasons: Snapchat has released little analytical information about its service and this is a particularly high …

30 Second Commercials On Snapchat?

Sort of… Snapchat is offering advertisers that ability to purchase sequential ads. They are suggesting that 30 second commercials be played in 10 second increments sequentially within Discover – their news feed. Entertainment brands are expected to be some of …

How Instagram Disappearing Video Works

Adweek explains how Instagram’s disappearing videos work and are different from Snapchat’s. Videos on the Facebook-owned app disappear forever after the live-stream ends. All this is an effort to steal Snapchat’s users.The new Instagram service became available yesterday. …

Hollywood Turns To Influencers For New Shows

Can young, social media influencers help draw in younger audiences for new shows this season? That’s the question examined by the Los Angeles Times. NBC is paying social media influencers to post videos referencing the new show Superstore. The …

Snap, The Brand Renaming For Snapchat

You’ve probably heard about Snapchat’s new sunglasses for video watching and recording, but did you also notice that the company is now calling itself Snap. The brand renaming comes at a time when use of the service is exploding. We …

Snapchat Seeking Older Users?

Today Snapchat introduced its new feature called ‘Memories’. Designed to keep video posts around more than 10 seconds, Snapchat essentially has created a lock-box that lets users save some posts. Adweek speculates that this feature is designed for older users …

Doctors Building Brands on Social Media

The Verge has an interesting story about several doctors branding themselves on social media. In this case, the primary social media used are Snapchat and Twitter. This novel approach is definitely helping these doctors become better known, especially to the …

Snapchat Videos, Billions Daily

According to Bloomberg from an article in Adweek, Snapchatters are now watching 10 billion videos daily! And the number is quickly growing. Sixty percent are produced by Snapchat users. Facebook reached the milestone of 8 billion videos watched in …