Rapidly Changing Digital and Social Media

Tag Archives: Social Media

Rapidly Changing Digital and Social Media

ComScore has released the latest results of its 2017 report on how consumers are using TV, digital media, social media, mobile and e-commerce. Among the results are the continued rapid growth of mobile as well as the fastest growing mobile …

Is the Fate of Journalism Improving?

According to an ongoing study by the Tow Center for Digital Journalism at Columbia Journalism School, which is charting the convergence between journalism and platform companies, it is not. The study results claim that traditional publishers are losing their role …

Food Lovers Social Media Brand Launched

While TIME, Inc. awaits bids next week for the company, it moved ahead yesterday with the launch of its new food lovers social media brand called Well Done. New York Post has the story on how Well Done will run …

New Research on Consumers of Digital News

Pew Research Center has just published the latest analysis of consumers who get their news from digital sources and how they then react to it. Online consumers were equally likely to get news from a news website as from a …

Super Bowl Parties and Social Media

According to Adweek, nearly half the people watching the Super Bowl will do so at a Super Bowl party. Of those attending a Super Bowl party, 78% will be active on social media during the game. The largest share …

2016 Best Storytelling Campaigns

Adweek prepared a list by month of the best 2016 storytelling campaigns that helped consumers engage with their favorite brands. Many were timely and that helped them stand out. Some were just quirky. They were 29 social marketing videos found …

Fake News Among Hot 2016 Social Media Stories

Not a surprise … fake news is considered the top social media story of the year … according to Marketing Land … which¬†names others, too.…

Social Media Research Update

Pew Research Center has been studying use of social media by adults in the United States for five years. In 2016 it found that Facebook use and engagement continues to be on the rise while adoption of other platforms remains …

Facebook: Media or Tech Company?

Which do you think it is? According to The Wall Street Journal, Facebook sees itself as a tech company. However, almost everyone else sees it as a media company. Chris Cox, Facebook chief product officer and Sheryl Sandberg, Facebook’s …

Hollywood Turns To Influencers For New Shows

Can young, social media influencers help draw in younger audiences for new shows this season? That’s the question examined by the Los Angeles Times. NBC is paying social media influencers to post videos referencing the new show Superstore. The …