What an Athlete Can Say at the Olympics

Tag Archives: Social Media

What an Athlete Can Say at the Olympics

The Olympics carry a large price tag and brands pay dearly to participate in them. To cover the International Olympic Committee’s budget and some of the costs to the host countries, there is a rule written for what athletes can …

Social Media and Fitness App Tracking

Two big issues have made the news in the last few days focused on social media and fitness app tracking. Both involve the use of data gathered by companies from people using their devises or social media platforms. Fitness trackers …

Influencers on Instagram Doubled in 2017

Using data from Klear, eMarketer shows how the number of influencers on Instagram doubled from 2016 to 2017. In 2017, there were roughly 1.5 million Influencer posts on the social media site worldwide. Interestingly, 84% of the influencers are female …

Super Bowl Ad Publicity and Social Media

We’re now entering the period each year when marketers with ads appearing in the Super Bowl use the opportunity to create publicity and social media buzz about their ads. Millions have been spent producing these marketing gems and millions more …

Getting People Excited About Your Events

Though this article in PRWeek by Chrissibeth is mostly focused on New York City events, it actually works for events anywhere. The article provides a simple and clear “to do” list for an event where the company is seeking to …

2018 Trends Selected by Search Results

Can increasing search results predict new trends? Pinterest thinks they can. On their blog, they’ve listed the top 100 trends for the coming year based on how fast specific search terms are growing. For example, using ceilings as an accent …

Facebook Warns About Too Much Facebook

Give Facebook credit. It has admitted that too much time spent on the social media platform is not good for one’s health or mental well-being. In its self-examination, it cited research studies critical of the time spent on Facebook that …

Science News on Social Media Not Trusted

Americans have mixed opinions on science news seen on social media websites. For the most part they are distrustful according to Pew Research Center. “Twice as many social media users distrust science posts on these sites than trust them.” However, …

Past Facebook Exec Decries Social Media

How bad is Facebook and other social media for society? After another former top executives at Facebook has come out against social media, we’re beginning to wonder. “Chamath Palihapitiya, who joined Facebook in 2007 and became its vice president for …

Chocolate Sculptures Capture Publicity

We like chocolate at Goldman & Associates. So when we saw this story about chocolate sculptures in New York City, and with the holiday season here, we had to post it. Adweek tells the story behind Godiva’s Rockefeller Center solid …