Artificial Intelligence is Changing Sports

Tag Archives: Sports

Artificial Intelligence is Changing Sports

Investorideas.com has a very interesting article about the many ways artificial intelligence (AI) is changing sports. The publication provides a number of examples. Among them the article points to Associated Press using artificial intelligence to write Minor League Baseball news …

Sports: Marketing American Football In London

Could London become the next big city with a football franchise? We’re not talking soccer; we’re asking about American football. Clearly, the NFL is seeking to make the sport a draw outside this country. NPR discusses the long term process …

Ambush Marketing at the Olympics

International Business Times has an interesting article about the increasing efforts of brands to use ambush marketing to build brand awareness. The rise of social media has made policing ambush marketing more challenging. At stake are billions of dollars in …

Successful Crisis Communications

PRWeek examines the crisis communications done by Maria Sharapova after the recently banned substance meldonium was found in her blood by the International Tennis Federation. It was honest and forthright, done quickly and just by her. As a result, the …