Super Bowl Blackout Mystery Solved

Tag Archives: Super Bowl

Super Bowl Blackout Mystery Solved

In the first half of the Super Bowl game, the screen went black for about 15 seconds. For those watching, it was a disconcerting experience with everyone wondering whether their cable, TV or internet had gone out. Perhaps some figured …

Super Bowl Ads by the Numbers

Yesterday’s Wall Street Journal explains why companies spend so much on Super Bowl ads. With a $5 million average price for thirty seconds of airtime, it’s a hefty amount of money for even the largest companies to invest. That doesn’t …

Super Bowl Ad Publicity and Social Media

We’re now entering the period each year when marketers with ads appearing in the Super Bowl use the opportunity to create publicity and social media buzz about their ads. Millions have been spent producing these marketing gems and millions more …

Heinz Tries Ambush Marketing of Super Bowl

Everyone wants an extra day off of work following the Super Bowl, right? Heinz is hoping their petition for a national holiday following the Super Bowl generates a groundswell of interest. It is using the event as a marketing opportunity …

10 Funniest Super Bowl Ads

USA Today has offered a list of what they think are the 10 funniest Super Bowl ads. The oldest is from 1984. Two use monkeys and two are for Pepsi. See if you agree with their selection. …

Super Bowl Ad To Gamble on Storytelling

According to AdAge, Hyundai will be producing a 90 second documentary filmed and edited in the three hours the Super Bowl airs. At the conclusion of the Super Bowl, the documentary will be aired just prior to the awards …

Super Bowl Parties and Social Media

According to Adweek, nearly half the people watching the Super Bowl will do so at a Super Bowl party. Of those attending a Super Bowl party, 78% will be active on social media during the game. The largest share …

Brand Buzz Building for 2017 Super Bowl

Game day is still weeks away, but the marketing industry is getting ready for its biggest buzz building event – the Super Bowl. Marketing Land will be keeping a scorecard on all the various types of marketing activities by brands …