Snapchat Indifferent to Influencers

Tag Archives: Twitter

Snapchat Indifferent to Influencers

It appears that Snapchat either doesn’t desire influencers or doesn’t want to encourage them using their platform. At least that’s how Digiday sees the situation. Today they posted an article about the challenges a number of influencers are having with …

Crisis Management of Leggings Issue

United Airlines is in crisis mode today after girls wearing leggings were made to either change out of them or add skirts before they could fly. A blogger with a small following tweeted about the situation and it grew from …

Live-Streaming Shrank Slightly in 2016

According to eMarketer, live-streaming use actually shrank slightly from the beginning of 2016 to the end of the year, at least on most platforms that offer it. One big exception was Facebook which saw its viewership grow from the …

Instagram Ad Revenue to Surpass Twitter This Year

Twitter, which is the darling of journalists and politicians, hasn’t caught on with the public the way Instagram has. The Motley Fool has an analysis that explains how ad revenue for Instagram is expected to exceed Twitter’s this year. …

1 Tweet Has Big Public Relations Impact

Harvard Business Review has a story about a professor of Engineering at the University of Toronto, with about 100 Twitter followers, sending a single tweet and receiving international publicity for a study she was trying to do with cyclists. The …

Doctors Building Brands on Social Media

The Verge has an interesting story about several doctors branding themselves on social media. In this case, the primary social media used are Snapchat and Twitter. This novel approach is definitely helping these doctors become better known, especially to the …