The YouTube Television Lab

Tag Archives: YouTube

The YouTube Television Lab

Here is an interesting story from Wired about the lab YouTube has for analyzing how people watch television. Like advertising, everyone thinks they are an expert at watching television. We’ve all spent a good deal of our lives in front …

Subscription Wars – YouTube Jumps In

Television viewing is dropping like a rock off a cliff, so all manner of media companies are developing their own subscription services. CBS just launched its with the premiere of “Star Trek: Discovery”. YouTube, with a billion hours of viewing …

Millennials Score These Brands Big

According to Adweek, “YouGov BrandIndex, a public-perception research firm that interviews over 1.5 million consumers yearly, just unveiled the results of its latest survey.” Millennials give some obvious brands their highest customer scores. Tied at the top of the list …

Snapchat Indifferent to Influencers

It appears that Snapchat either doesn’t desire influencers or doesn’t want to encourage them using their platform. At least that’s how Digiday sees the situation. Today they posted an article about the challenges a number of influencers are having with …

Facebook Looks to Develop Unique Content

As more people cut the cord with cable companies, Facebook is realizing it can potentially become a subscription service or stronger advertising venue for unique content similar to YouTube, Amazon and Netflix. According to Reuters, it is offering to …

Want To Make Money on YouTube?

According to Computerworld, if you want to make money from your YouTube videos, there’s now a lifetime threshold of 10,000 views before that process can begin. This is only one of the new YouTube rules, part of its Partner Program, …

YouTube Generational Viewing Habits

Adweek has a great infographic on the content watched by different generations on YouTube and other video content platforms. Gen X watches “How-to videos” while Gen Z watches “Unboxing” and “Haul” videos. Gen Y is interested in product videos. There …

YouTube TV Takes on Cable and Others

YouTube has announced a $35 subscription service that allows streaming for up to six users and no contract. Besides local channels, there are a number of traditional television channels offered. Engadget’s article explains which channels are offered, more details about …

One Billion Hours of YouTube Watched Daily

Media Life Magazine has an article about YouTube that cites an amazing statistic. Worldwide one billion hours of YouTube videos are watched daily. That’s up tenfold since 2012. The publication draws a comparison, “Last year, Facebook said it serves up …

Death of the Unskippable Ad on YouTube

Well, it will only be one format of non-skippable ad that will die. Next year, the unskippable 30 second ad on Youtube will go away. Shorter marketing segments of 20 second promo ads and six seconds bumper ads will still …