‘Black Panther’ Much More than PR Campaign

Tag Archives: YouTube

‘Black Panther’ Much More than PR Campaign

It would be cynical to say that the buzz about the movie ‘Black Panther’ is the result of a successful public relations campaign. We’re sure that public relations has played a role in the highly visible stories about the movie, …

YouTube TV Grows Channels and Price

By adding more channels, YouTube TV hopes to increase its monthly cost by five dollars a month, from $35 to $40. Cutting the cord price hikes are sounding more like cable price hikes…add channels and up the price. The question …

Video Content Likely to Explode

With the growth of skinny bundles on cable and expanding YouTube and Internet channels, all forms of content will likely explode for consumers. Cable and streaming channels will need to find compelling 24/7 programming. Right now, there isn’t enough out …

Farewell AOL Messenger

Today ends AOL Messenger. Life goes on. New technologies have changed the ways we communicate. CNN interviewed a number of their personalities about their AOL Messenger experiences and memories. You can see it on this YouTube video. Possibly you …

YouTube’s PR Problem

The social media site adds 400 videos a minute and that’s the source of YouTube’s PR problem. It hasn’t adequately reviewed all of them and has “come under fire for posting videos aimed at children with violent and sexual themes”, …

The YouTube Television Lab

Here is an interesting story from Wired about the lab YouTube has for analyzing how people watch television. Like advertising, everyone thinks they are an expert at watching television. We’ve all spent a good deal of our lives in front …

Subscription Wars – YouTube Jumps In

Television viewing is dropping like a rock off a cliff, so all manner of media companies are developing their own subscription services. CBS just launched its with the premiere of “Star Trek: Discovery”. YouTube, with a billion hours of viewing …

Millennials Score These Brands Big

According to Adweek, “YouGov BrandIndex, a public-perception research firm that interviews over 1.5 million consumers yearly, just unveiled the results of its latest survey.” Millennials give some obvious brands their highest customer scores. Tied at the top of the list …

Snapchat Indifferent to Influencers

It appears that Snapchat either doesn’t desire influencers or doesn’t want to encourage them using their platform. At least that’s how Digiday sees the situation. Today they posted an article about the challenges a number of influencers are having with …

Facebook Looks to Develop Unique Content

As more people cut the cord with cable companies, Facebook is realizing it can potentially become a subscription service or stronger advertising venue for unique content similar to YouTube, Amazon and Netflix. According to Reuters, it is offering to …