Who Are Early Tech Adopters?

Who Are Early Tech Adopters?

Pew Research Center has studied early tech adopters in the United States. There are a surprising large group of early adopters – 28% of Americans fall into this category. Young men and high income are two characteristics of the early tech adopter. However, there is much more to who they are and why. Those who are comfortable with known brands and products make up 52% of us.