Hollywood Turns To Influencers For New Shows

Hollywood Turns To Influencers For New Shows

Can young, social media influencers help draw in younger audiences for new shows this season? That’s the question examined by the Los Angeles Times. NBC is paying social media influencers to post videos referencing the new show Superstore. The thought is that they have a deeper connection with their followers and as a result will help bring eyes to the television screen. NBC claims it is working, citing Snapchat views and engagement numbers. However, the statistics seem a little less reliable when drawing a correlation to show viewers.