Wells Fargo’s Reputation Management Lesson

Wells Fargo’s Reputation Management Lesson

Wells Fargo is a great company. However, it was ill-served by its former CEO John Stumpf who didn’t quickly own the false financial accounts that came to light during his leadership. This commentary article in Fortune provides a very good plan as to how Wells Fargo’s reputation management should have been conducted. It is an important lesson for CEO’s to know when it comes to crisis communications.