Mobile Shopping Sets Black Friday Record

Mobile Shopping Sets Black Friday Record

It might seem obvious, but it is worth noting that Black Friday saw more shopping by mobile phone than ever before. This CNBC article quotes “Adobe Insights, which measures 80 percent of online transactions at 100 major U.S. retailers, [as stating that] mobile transactions are ‘hitting record highs’.” Salesforce found that Thanksgiving was also a major shopping day on mobile phones, according to the story. Thanksgiving has become a festive football watching, mobile phone phone shopping holiday.