Confusing Media Relations Buzz

Confusing Media Relations Buzz

Today’s the winter solstice. A check to see what companies are taking advantage of the shortest day of the year to create media buzz finds this confusing story that WFLA covered in Canton, Massachusetts. Dunkin Donuts has teamed up with a Massachusetts brewery to produce “D-Dark Roast Brew”. It’s a beer based on Dunkin Donuts dark roast coffee. The new brew will be served on tap at 11:28 am eastern time when the solstice starts. This media relations idea not only has created a media buzz, but will likely create a real buzz. Apparently, this isn’t the only time Dunkin Donuts has teamed up with a brewery. Other examples are mentioned in the story.