Survey Questionnaire Best Practices

Survey Questionnaire Best Practices

The public relations business relies heavily on research and a survey questionnaire can be a critical element of a successful campaign. However, writing survey questionnaires that provide good, usable information is not a simple or easy task. Pew Research Center has prepared a video that explains some of the pitfalls that should be avoided in order to create an unbiased questionnaire. If you’ve ever taken a survey over the phone, you have likely heard some of the poor practices identified in the video. There are actually times that surveyors seek to create a certain outcome. In those cases, the survey questionnaire starts from a bias. Understanding what the best practices are can help you determine whether you are being legitimately surveyed or not.