A Crisis at Your Senior Living Community

A Crisis at Your Senior Living Community

You’ve just had a crisis at one of your senior living communities and the news media has found out. This is normally when your crisis communication plan should be pulled out and acted on. You no longer have the luxury of addressing the issue in a leisurely manner. In fact, you have only minutes to act. But sadly, many senior living companies either don’t have a crisis communications plan, or haven’t practiced the one they have and are unprepared for what happens next. Don’t panic! Managing a senior living community crisis is a quick overview of what you need to do. It doesn’t suffice for a crisis communications plan, but it might get you through the next few minutes of your senior living community crisis. Quickly contact Goldman & Associates Public Relations. We’ll get you through the next few days and put in place a crisis communications plan for the next senior living crisis that might come about.