Public Relations Tactic Becomes Icon

The Goldman blog has written several times about the “Fearless Girl” statue. You can read earlier posts here and here. This statue, designed for State Street Global Advisors, was initially created as a public relations tactic to garner publicity and to make a statement about the power of girls. It is of a wind-swept girl with hands on her hips facing off against the statue of the “Charging Bull” of Wall Street. The “Fearless Girl” statue angered the creator of “Charging Bull” and was only meant as a temporary statement. However, “Fearless Girl” received such a visceral, positive response from the public that New York City has been trying to find a way to permanently keep it. New York Mayor Bill de Blasio announced that a new home has been found for “Fearless Girl” at the New York Stock Exchange and “Charging Bull” might soon follow. Here is a public relations tactic that was so successful that it actually has become an icon for New York. You can learn more about this story at this CNN link.