How United Airlines Dog Story Went Viral

How United Airlines Dog Story Went Viral

You might think it a natural occurrence that a dog dying on an airline flight because the owner was required to place her pet in the overhead bin would somehow organically make the news media. But that isn’t the case. Inc. tracked down how the story actually went viral. It turns out that an offended and upset nearby passenger who has social media skills and does social media as part of her job wanted the story to go viral. It wasn’t the person who’s dog died. This is an important article for every executive. It shows how it isn’t only the harmed party who can control the message, but also someone tangentially involved in the incident and her response to a bad company action.