VW Public Awareness Campaign Makes Point

VW Public Awareness Campaign Makes Point

Here is a noteworthy Swedish public awareness campaign from Volkswagen that caught our attention. Texting and driving is a serious problem everywhere. Earlier this year Sweden passed a new law that makes it illegal to text and drive. Since its passage, there have been 153 serious crashes while people were texting and driving. The law hasn’t had a strong effect. VW has taken metal from some of these crashed cars to make 153 smartphone cases. They are available for purchase by the public to be given to people who still text and drive. The proceeds help pay for medical expenses of victims injured by texting drivers. Watch the video courtesy of Adweek at this link. It explains this public awareness campaign quite effectively. The whole campaign is focused and effective at making a very important point.