Saving Reputation Means Saving Revenues

Saving Reputation Means Saving Revenues

A virus rages through a senior living community. Numerous residents and staff fall ill, and some are taken to the hospital.  The community has to postpone move-ins and turn away visitors. Amidst the pandemonium, little thought is given to saving reputation  and revenues by informing key audiences, from family members to the public, about what’s going on. Negative comments start appearing on social media. Local reporters get wind of the situation and negative stories run on television and in the newspaper. While all of the residents and employees eventually recover just fine and operations at the community return to normal, its reputation doesn’t fare as well.  Because communications about the situation were not handled appropriately, incorrect perceptions about its safety linger for a long time. Occupancy drops, costing the community and its parent company tens of thousands of dollars in an already difficult market. It’s this kind of challenge, among others, that led our firm, the nation’s leading senior living provider, to establish SL Crisis Mitigation. We work with you from the start address the situation quickly and appropriately to save your reputation, and your revenues in the short and long run. Please contact us today.