Media Misunderstandings Aggravate Senior Living Crises

Media Misunderstandings Aggravate Senior Living Crises

A crisis is a challenge for any organization. It can be even more so for senior living providers, because most media know little about senior living and the people it serves.  For example, many don’t realize that independent living and assisted living residents are free to come and go as they wish, a misunderstanding that can result in incorrect reporting that tarnishes the provider. In managing your crisis communications, SL Crisis Mitigation educates reporters covering the situation on exactly what you do and who you serve, preventing errors that could harm your organization. We are uniquely able to do this based upon our many years of experience providing public relations to senior living organizations nationwide.