The Making of the Chia Pet Phenomenon

The Making of the Chia Pet Phenomenon

Who hasn’t had a Chia Pet? I’m not sure why I initially wanted one or why my parents purchased one for me, but I’m not alone. This product has been a huge success and I really can’t put my finger on the reason. Adweek explores how the Chia Pet came to be and how an advertising agency owner saw its potential, purchased the company and has been selling them ever since. Sometimes a product strikes a chord and goes viral. This is one of those products people still seem to want. The article explains why the company thinks it has been so successful with so many generations enjoying growing plant material on pottery.