Information Overload Impairs Reasoning

Information Overload Impairs Reasoning

information overload 0.5Kyle Murray, a professor of marketing at the University of Alberta, co-authored this article that appears in the Winnipeg Free Press about a simple step to minimize information overload and improve decision making. Professor Murray explains that in 25 years our intake of information has grown five fold. Even more amazing, we process as much information in one day as our 15th century ancestor did in his lifetime. On the surface one would think that would allow for clearer and rational decision making, but he explains that the opposite is true. All that information doesn’t give us perspective. We can’t see the big picture, only the data of that moment registers with us and the result is an emotional reaction to the most recent data.