Little Crisis Communications Plan Testing

Little Crisis Communications Plan Testing

Your company has a crisis communication plan in place and you think you are prepared for a crisis. Have you tested it? This story in The Wall Street Journal looks at a survey from Deloitte Global that indicates very few companies have tested their crisis communications plans. The vast majority of the respondents think they have a good plan, but “the survey of 523 senior executives involved in risk, crisis management and business continuity found just 17% said their organization tested its crisis planning. Sixty percent said their organization faces more crises today than 10 years ago”, according the WSJ. Goldman & Associates’ experience is that crisis communications plans that are not regularly tested often run into severe problems when a crisis does occur. It is very common to have people and contact information change. New staff aren’t familiar with the plan or protocols. And often responsibilities change. Testing will find these problems and others before a crisis.