Paid Reviews on Amazon

Paid Reviews on Amazon

5-star-reviewIt’s cyber warfare at Amazon as the company seeks to stop people from posting reviews they are paid to write for products listed on the site. As the fight rages, algorithm tactics change and the posters resort to ever more clever tactics. NPR has a great story that interviews both sides of the combatants about their weapons and the challenges each face to succeed. Both sides agree that this warfare will have no ultimate winner. Paid reviews will continue on Amazon. As the undeclared war becomes more sophisticated both sides increasingly have more to lose. Amazon could damage its reputation for quality and service while companies posting reviews might be kicked-off a lucrative marketplace. Next time you purchase at Amazon based on great reviews, what you read about the product might very well be too good to be true.