Someone’s Crisis Another Person’s Problem

Someone’s Crisis Another Person’s Problem

One of Goldman & Associates main areas of work is crisis communications, so we address this subject carefully. It seems that everywhere you turn some issue has become a crisis. To many people the seriousness of an issue leads them to make this dire conclusion. However, one person’s crisis can simply be seen by another as a problem. Adding to the overuse of the term, news media will always be more interested in covering a story if a problem is declared a crisis by people seeking to bring attention to an issue. As a consumer, a headline with the word “crisis” will get your attention more than one with the word “problem”. But overuse of the word, leading to its meaning being devalued, is a real possibility. We’re a long way from that, but it is coming. Just like the parable of the boy who cried wolf too many times warns us, we need to be more restrained in how we use the word crisis. For the future, here is how Merriam-Webster defines crisis.