Best Fake News Hounds, AI or Journalists?

Best Fake News Hounds, AI or Journalists?

Hound sniffAre trained journalists or is Artificial Intelligence best at determining fake news? Essentially, the question comes down to reliance on people either way: those who program AI or journalists who write news to determine the fact. Adweek reports that a startup by Court TV and Yale Journalism Initiative founder Steve Brill called BrandGuard will be testing this idea in the marketplace. Advertisers want to avoid having their brand advertising associated with fake news. Google is one company relying on AI to make the determination while Facebook is using something of a hybrid process. BrandGuard has put its faith strictly in the hands of journalist who it thinks can best sniff out what is fake. It will be interesting to see who is best at this.