Cyber Monday Started With A Press Release

Cyber Monday Started With A Press Release

According to Metro, the term Cyber Monday is credited to have been first used by senior vice president of the National Retail Federation Ellen Page in 2005. That year, the organization put out a press release with the headline, “Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year” to boost online sales. The Goldman & Associates Blog has tried to locate a copy of the press release for readers to see, but hasn’t been successful. According to Wikipedia, 2017 sales for Cyber Monday were $6.59 billion. That’s quite a sum of money to have been generated by a marketing idea initiated in a press release.