Facebook Trips and Falls, A PR Crisis Mess

Facebook Trips and Falls, A PR Crisis Mess

Facebook cFor those who have not read The New York Times story of November 14 about the PR missteps of Facebook Chief Operating Officer Sheryl Sandberg in the face of revelations about 2016 Russian election interference at the social media platform, here it is. Every top executive at a major company should take the time to learn what not to do in a crisis. Back in March, The Goldman Blog identified the need for Facebook to get good public relations counsel. Not that they were listening to us, but they did get PR counsel. Their pick made a real mess of the situation or wasn’t willing to stand up to the client to tell them what they actually needed to do. If you just read the subhead of the article and do the opposite of “Delay, Deny and Deflect” you’ll do a much better job than Facebook for any crisis you might have.