Seasonal Media Stories Always Needed

Seasonal Media Stories Always Needed

NewsjpgThere is a seasonality to many media stories. From our perspective as public relations professionals, it’s highly beneficial to be aware of those stories the news media have to do every season. This time of year, like clockwork, the media are covering Veteran’s Day, Thanksgiving, Hanukkah, Christmas and New Year’s resolution stories. Not too far into the new year are Black History Month and Valentine’s Day. We could go through the entire calendar and pick annual recognitions and holidays when the news media seek to find fitting stories to illustrate those dates, but the point is seasonal media stories are always needed. If your organization or company can do something unique or highly unusual during these periods that are timed to calendar events, it’s a great opportunity to garner positive visibility about your good works.