BBC Story on PR Causes PR Biz Controversy

BBC Story on PR Causes PR Biz Controversy

BBC Radio 4This is somewhat inside baseball, but a story in the Financial Times discusses a controversy within the British PR industry over what constitutes public relations. It all started with an early January interview by BBC Radio 4 of actual PR companies about how they influence news. The show was called The Art of Public Relations. The controversy centers on the question of whether PR is simply publicity, which is how many people see PR, or is it more than that. The Financial Times believes it is publicity, but the Public Relations and Communications Association disagrees. Both make their case in the article. From Goldman & Associates Public Relations perspective, publicity is a tactic of PR and does not define our business. However, at times it has been a substantial part of our business. Employee engagement, community engagement, addressing social media issues and providing general PR counsel are just a few of the numerous areas that don’t generally involve publicity and were not addressed in the article.