Doing No PR to Make a Big Splash?

Doing No PR to Make a Big Splash?

RivianA new electric vehicle automaker called Rivian decided it was in their best interest to remain very quiet until their first products were ready to display at the L.A. Auto Show in November. Unlike its better known, larger and very public rival Tesla, Rivian decided its low-key approach suited its style better. This NPR story explains more. Rivian is no small start up. It has already raised $500 million and has 600 employees. Though manufacturing hasn’t begun, it now has a sample pick-up truck and SUV making the auto show rounds. We’re not sure no PR is necessarily the best approach to gathering a following and developing pre-sales, but there is more to their quiet nature than meets the eye. Rivian’s website is quite stylized. Its messaging, especially its stories, is different than other automotive manufacturers. We find it subtle and low-key, but very effective. You take a look and let us know if you think their no PR tactic is in keeping with their brand image.