Facebook Users Information On Target

Facebook Users Information On Target

Facebook cThough Facebook algorithms mostly classify users as having certain traits and interests accurately, about half the users are uncomfortable with Facebook having this knowledge once they are shown this information. Facebook users can go to this link, about their ad preferences, to get an idea of what the social media platform knows about them. Pew Research Center has been studying Facebook use and users for some time now. Their findings have shed light on how Facebook users feel about ads selected for them and what the social media site’s algorithms say about them. Roughly a quarter of all Facebook users think the company isn’t accurate about their politics, interests or racial and ethnic background, but that leaves a large group feeling the information is accurate. The study is comprehensive and much more detail has been analyzed than what we have discussed here. You can find the analysis at this link.