Apple News + A New Subscription Model

Apple News + A New Subscription Model

pexels-cell photo-607812 (4)Approximately 10 times more is spent in the Apple Store for apps than the next nearest phone app store. If anyone is likely to subscribe to a new news app, it is people who own iPhones. The hope of publishers and Apple is that Apple News + will be a big hit and garner volumes of users. The cost is $9.99 a month, with the revenue being shared by participants. However, it isn’t clear how the shared revenue will be distributed. All of this is somewhat of a wild west experiment and all the details are not available. What is known is that there is a combination of top newspapers and magazines that can be accessed by the app, but with some limitations. An article with more detail on Apple News+ appears here in The Atlantic. All this could be very good for the news business and publishers, but there appears to be a general distrust of Apple by the participants. Still, they are participating since it is obvious that a new subscription model for print news is needed.