Has Growth in Social Media Peaked?

Has Growth in Social Media Peaked?

SelfieIt appears social media use among American adults has actually stopped. According to Pew Research Center, among almost all major social media platforms the percentage of American adults using them hasn’t grow over the last year. Some social media platforms are growing while others are decreasing, but the overall trend is no growth. This is surprising in the face of at least fifteen years of annual usage growth. What this is attributable to is unclear. It could be concern over privacy, lack of time, changing habits and demographics or something else. The research doesn’t say. The article examines usage among different age groups and social platforms. It will be interesting to see if this trend continues or changes since social media has become so ubiquitous in our society. Anyone care to make a prediction?