Has The Age of Social Media Peaked?

Has The Age of Social Media Peaked?

SelfieHarvard Business Review is even more harsh about this changing behavior, titling its story “The Era of Antisocial Social Media”. The article explains that a number of research companies performing recent studies have been finding that, among young people, social media use and interest is waning. The age group where this is most prominent is 12-34. And it isn’t on any single platform, but across platforms. According to the article, young people are finding social media lives to be unrealistic and empty shells. They seem to be saying, they just want to be themselves. If these research results continue, the Age of Social Media might very well have passed into history and marketers will need to find a new venue to reach this group.