When it comes to brands, consumers want to know how you will provide solutions to aspects of the crisis they are facing. They definitely don’t want to be sold a product. However, if you’re providing an important solution, sales will …
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Communicate Solutions in a Crisis
Category Archives: crisis communications
Since before our February 25 post, Goldman & Associates has been working with a number of companies to address the growing crisis associated with the novel coronavirus COVID-19. Preparing both internal and external communications and helping companies think through crisis …
Businesses and communities may soon be faced with unprecedented challenges associated with the coronavirus COVID-19 should the disease start to become entrenched in the United States. We have seen how difficult it has been managing communications associated with the disease …
How one reacts in a public relations crisis is no different than how one reacts in other crises. Some people freeze and do nothing while others jump up and act quickly and appropriately. Those who respond correctly often have had …
One of Goldman & Associates main areas of work is crisis communications, so we address this subject carefully. It seems that everywhere you turn some issue has become a crisis. To many people the seriousness of an issue leads them …
Your organization has weathered the immediate impact of a crisis. Your crisis communications plan worked and everyone is ready to move on. The reality is the long term need to address the crisis isn’t over because now you have been …
Fire season is in full swing in Northern California as seen in this CNN report. Summer last year was quite a challenging time for the senior living industry and other businesses as hurricanes and wild fires blew through the …
A number of regions in the country are entering fire season. Today it begins for the North Cascade District of Oregon. They are not alone. Fires have already started in California and Colorado. All indications are that it will …
A virus rages through a senior living community. Numerous residents and staff fall ill, and some are taken to the hospital. The community has to postpone move-ins and turn away visitors. Amidst the pandemonium, little thought is given to saving …
When the concept of senior living arose some decades ago, it was rooted in the hospitality business. The demographics of aging have made care a much larger component than originally expected and planned. With many residents living with a range …