Harvard Business Review has a very good article on emerging demographics that will change consumption patterns around the world. For example, China is becoming a country of coffee drinkers and two-thirds of all new cars in the United States were …
- Thought Leadership
- Goldman & Associates Blog
- Authored Articles
- Executives, Companies Now Always “On Camera”
- Your PR Message: For Biggest Impact, Keep it Short
- Crisis Communications Plan Key to Surviving Company Emergency
- PR & Sales: A Pairing that can Add Up in a Big Way
- To Make News, Make it Interesting
- Your Opinion Matters – Express It
- Good Stories Shine Media Spotlight on Your Company
- How National News Decisions Are Made
- News Explosion Lands CEOs in the Spotlight, for Better or for Worse
- Building Relationships with Police & Fire PIO’s Vital to Companies’ PR Programs
- How Your Company’s History Can Build Your Business Today
- Listening to Facebook Community Builds Big Rewards for Non-Profit
- Executive Interview Advice
- PR Quiz
- What is the best time of day to follow up with a reporter after sending a press release?
- What is the best day and time to hold an event to attract news coverage?
- Do you send a news release to an editor or a reporter?
- Your company is a major advertiser in the medium in which you want to get a news story. Should you let the reporter or news staff know this when you are trying to generate a story?
- Who should speak for a company when a reporter calls to ask questions?
- Contact Us
Emerging Demographics, New Consumers
Category Archives: Demographics
For the first time in the modern era, the most common living arrangement for 18-34 year-olds is with their parents. Pew Research Center has published a study examining this change and why it is happening. Education and economics play large …
Adweek has a great article and infographic on Gen Z Girls. The youngest are in middle school and the oldest are finishing college. In four years, people born since the mid-1990s will represent 40% of the consumer market. These are …
Today Pew Research Center released a list of 10 surprising demographic trends that are shaping the U.S. and the world. One example, Asia is replacing Latin America (including Mexico) as the largest source of new immigrants to the United States. …
Time has noted five demographic changes taking place that will have enormous meaning for brands, business, communications and the destiny of countries. Knowing where the world is going is critical to formulating business and political strategy. These five changes might …