World Cup: Brands Eye Different Demo

Category Archives: Hispanics

World Cup: Brands Eye Different Demo

World Cup Marketers Shift to Hispanic Audience

SoccerWith the U.S. out of Word Cup, marketers may focus more on the nation’s Hispanic demographic during the competition. PR Week addresses this topic among others in a detailed look at how the …

Latino Social Media Use is Shaping Miami

Hispanic Americans spend more time with social media than any other kind of media and according to the Miami Herald, this is having an impact on the city.…

Hispanics Making Huge Education Gains

According to Pew Research Center, the Hispanic dropout rate has hit new lows and college enrollment is at new highs. The article points out that this “is particularly noteworthy given the large increase in Hispanic enrollment in U.S. public …