Public Relations Tactic Becomes Icon

Category Archives: Public relations tactics

Public Relations Tactic Becomes Icon

The Goldman blog has written several times about the “Fearless Girl” statue. You can read earlier posts here and here. This statue, designed for State Street Global Advisors, was initially created as a public relations tactic to garner publicity …

Building Buzz With Upside-Down Room

Adweek explains the thinking behind Marriott’s public relations tactic. This buzz building idea is to show off a new room concept Marriott is rolling out in hotels around the country. New York consumers can take photos of themselves in the …

Disliked Public Relations Tactics

Digiday has an article on the ten public relations tactics used by organizations and public relations firms seeking publicity that reporters really dislike. It’s unclear if there are any they really like. …

Radiohead Back on Social Media

After going silent and taking down all of its social media, Radiohead is now back. It appears speculation in media reports, and in this column, that this was a public relations tactic to promote a new album was correct. PRWeek

Radiohead Deletes Social Media

Is it contempt for social media, or a grand public relations tactic to promote an upcoming album? Fans and news media are speculating across the Internet about why Radiohead has gone anti-social by deleting all of its social media content …

Stopping Viral Rumors on Social Media

Ignoring viral rumors on social media doesn’t work, especially when it comes to government. That’s the conclusion of research performed at the University of Washington’s Emerging Capacities of Mass Participation Laboratory and covered by GovTech.com. A simple statement by …

Two Public Opinions, Two Surveys

Public opinion is fickled, or is it just the way public opinion is questioned. The Atlantic looks at two respected surveys. One says the public supports Apple over iPhone security, the other says the public supports the FBI. The article …

Unusual Public Relations Tactic

The United States Soccer Federation chose to announce its rebranding using an unusual public relations tactic … virtual reality. The New York Times explains how the organization decided against the less expensive route of a press conference in favor of …