A virus rages through a senior living community. Numerous residents and staff fall ill, and some are taken to the hospital. The community has to postpone move-ins and turn away visitors. Amidst the pandemonium, little thought is given to saving …
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Saving Reputation Means Saving Revenues
Category Archives: Senior living company
Executed fast, a top-flight communications strategy can head off or minimize the reputation impact of a crisis. Without it, the situation can damage occupancy, referral relationships, consumer perception, staff morale and more. The result: Financial losses and a diminished capacity …