In the first half of the Super Bowl game, the screen went black for about 15 seconds. For those watching, it was a disconcerting experience with everyone wondering whether their cable, TV or internet had gone out. Perhaps some figured …
Goldman & Associates Public Relations
Category Archives: Super Bowl
Super Bowl Ads by the Numbers
February 2, 2018 – 10:43 am
Yesterday’s Wall Street Journal explains why companies spend so much on Super Bowl ads. With a $5 million average price for thirty seconds of airtime, it’s a hefty amount of money for even the largest companies to invest. That doesn’t …
Super Bowl Ad Publicity and Social Media
January 22, 2018 – 10:26 am
We’re now entering the period each year when marketers with ads appearing in the Super Bowl use the opportunity to create publicity and social media buzz about their ads. Millions have been spent producing these marketing gems and millions more …