Shawn O. Gorman, Executive Chairman of L.L. Bean, sent an email to customers today about the company’s new return policy. Up until now, if you purchased a product from L.L. Bean, they essentially guaranteed it for life. Apparently, according …
Goldman & Associates Public Relations
Tag Archives: brand
Predicting Consumer Brand Successes
November 28, 2017 – 11:27 am
Many venture capitalists have little interest investing in a consumer brand start up because they can’t get a sense of how successful it will be. However, it is interesting to note that the television show Shark Tank, that is mostly …
The Super Bowl Ad Brand Winner Is …
February 7, 2017 – 10:07 am
According to TD Ameritrade research, as explained by Fox Business News, Coca-Cola won the brand advertising battle for Super Bowl LI. The ad featured “America the Beautiful” sung in numerous languages. The social data research examined not only how …
Brand Buzz Building for 2017 Super Bowl
January 18, 2017 – 10:50 am
Game day is still weeks away, but the marketing industry is getting ready for its biggest buzz building event – the Super Bowl. Marketing Land will be keeping a scorecard on all the various types of marketing activities by brands …
Top Brand Films Since 2001
January 10, 2017 – 10:44 am
As defined by PRWeek, brand films are: “Hardly glorified commercials, [they] are an innovative, growing slice of the advertising ecosystem. And while some have only the subtlest product tie-ins, the best ones very intentionally and successfully meld art with …
Pan Am: A Living Brand, But Dead Company
December 13, 2016 – 10:36 am
Pan Am airline hasn’t existed for 25 years; however, its brand is iconic. Adweek makes note of this to show a great brand does not make a great company. Some of Pan Am’s most familiar iconography is displayed in the …
How Milk-Bone’s Iconic Brand Began
November 16, 2016 – 10:39 am
Adweek provides a taste of the history of Milk-Bone to show how the brand was created. The story starts with the invention of the dog biscuit and because of great marketing and fortuitous timing became the iconic dog-treat brand we …
McDonald’s Brand Scared By Creepy Clowns
October 13, 2016 – 8:27 am
Ronald McDonald, the clown brand mascot for McDonald’s, has gone into hiding. McDonald’s announced that it is cutting back on appearances by its smiling icon due to the creepy clown craze. According to Adweek, since August, creepy clowns have …
Snap, The Brand Renaming For Snapchat
September 26, 2016 – 8:57 am
You’ve probably heard about Snapchat’s new sunglasses for video watching and recording, but did you also notice that the company is now calling itself Snap. The brand renaming comes at a time when use of the service is exploding. We …