You just get a sense that companies and organizations are feeling better about 2021. Last year, April Fool’s Day passed by with hardly a chuckle. This year brands are back to using this annual jokester day to gain some publicity. …
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April Fool’s Day 2021
Tag Archives: brands
Dictionaries reap more fans with new social media voice
Seeking to shed their staid image, some dictionaries are pepping things up on social media, according to the New York Times. Livelier tweets have brought a certain amount of controversy, …
World Cup Marketers Shift to Hispanic Audience
With the U.S. out of Word Cup, marketers may focus more on the nation’s Hispanic demographic during the competition. PR Week addresses this topic among others in a detailed look at how the …
If you want to see some great storytelling that brings real value and power to some well-known and not so well-known brands, Adweek has put online the winners of its 2017 Arc Awards, an awards program for best brand storytelling. …
Many venture capitalists have little interest investing in a consumer brand start up because they can’t get a sense of how successful it will be. However, it is interesting to note that the television show Shark Tank, that is mostly …
How should a brand or service measure the results of experimental marketing? This is becoming a more important question since cord cutting and ad blockers continue to make it harder for companies to get their messages out to consumers through …
Adweek is producing a compendium of articles on businesses marketing to new Millennial parents. A number of the articles that are already written can be found here. Many brands want to ingratiate themselves into the Millennial family’s daily regimen. …
Influencers who are paid by a brand to tout products are required by the Federal Communications Commission to let consumers know they’ve been paid by the brand to do so, but many ignore this requirement. PR Week examines this issue …
According to Adweek, “YouGov BrandIndex, a public-perception research firm that interviews over 1.5 million consumers yearly, just unveiled the results of its latest survey.” Millennials give some obvious brands their highest customer scores. Tied at the top of the list …
Adweek has a selection of the best April Fools’ Day jokes produced by brands this year. Let us know which you think are the top contenders. They run from the macabre for a British home cremation service to the absurd …