Dictionaries Spell Out New Image in Tweets

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Dictionaries Spell Out New Image in Tweets

Dictionaries reap more fans with new social media voiceDictionary

Seeking to shed their staid image, some dictionaries are pepping things up on social media, according to the New York Times. Livelier tweets have brought a certain amount of controversy, …

World Cup: Brands Eye Different Demo

World Cup Marketers Shift to Hispanic Audience

SoccerWith the U.S. out of Word Cup, marketers may focus more on the nation’s Hispanic demographic during the competition. PR Week addresses this topic among others in a detailed look at how the …

Best Brand Storytelling 2017

If you want to see some great storytelling that brings real value and power to some well-known and not so well-known brands, Adweek has put online the winners of its 2017 Arc Awards, an awards program for best brand storytelling. …

Predicting Consumer Brand Successes

Many venture capitalists have little interest investing in a consumer brand start up because they can’t get a sense of how successful it will be. However, it is interesting to note that the television show Shark Tank, that is mostly …

Measuring Experimental Marketing

How should a brand or service measure the results of experimental marketing? This is becoming a more important question since cord cutting and ad blockers continue to make it harder for companies to get their messages out to consumers through …

Marketing to Millennial Parents

Adweek is producing a compendium of articles on businesses marketing to new Millennial parents. A number of the articles that are already written can be found here. Many brands want to ingratiate themselves into the Millennial family’s daily regimen. …

Many Influencers Ignore FCC Rules

Influencers who are paid by a brand to tout products are required by the Federal Communications Commission to let consumers know they’ve been paid by the brand to do so, but many ignore this requirement. PR Week examines this issue …

Millennials Score These Brands Big

According to Adweek, “YouGov BrandIndex, a public-perception research firm that interviews over 1.5 million consumers yearly, just unveiled the results of its latest survey.” Millennials give some obvious brands their highest customer scores. Tied at the top of the list …

April Fools’ Day Jokes Made by Brands

Adweek has a selection of the best April Fools’ Day jokes produced by brands this year. Let us know which you think are the top contenders. They run from the macabre for a British home cremation service to the absurd …

88% Fully Watch Snapchat Videos

As reported in Adweek from an independent source of research, 88% of Snapchat videos are watched to the end. This is important for several reasons: Snapchat has released little analytical information about its service and this is a particularly high …