Dictionaries reap more fans with new social media voice
Seeking to shed their staid image, some dictionaries are pepping things up on social media, according to the New York Times. Livelier tweets have brought a certain amount of controversy, …
Goldman & Associates Public Relations
Tag Archives: brands
Dictionaries Spell Out New Image in Tweets
June 11, 2018 – 10:33 am
Dictionaries reap more fans with new social media voice
World Cup: Brands Eye Different Demo
June 8, 2018 – 2:26 pm
World Cup Marketers Shift to Hispanic Audience
With the U.S. out of Word Cup, marketers may focus more on the nation’s Hispanic demographic during the competition. PR Week addresses this topic among others in a detailed look at how the …
Best Brand Storytelling 2017
January 15, 2018 – 11:22 am
If you want to see some great storytelling that brings real value and power to some well-known and not so well-known brands, Adweek has put online the winners of its 2017 Arc Awards, an awards program for best brand storytelling. …
Predicting Consumer Brand Successes
November 28, 2017 – 11:27 am
Many venture capitalists have little interest investing in a consumer brand start up because they can’t get a sense of how successful it will be. However, it is interesting to note that the television show Shark Tank, that is mostly …
Marketing to Millennial Parents
September 8, 2017 – 9:40 am
Adweek is producing a compendium of articles on businesses marketing to new Millennial parents. A number of the articles that are already written can be found here. Many brands want to ingratiate themselves into the Millennial family’s daily regimen. …
Many Influencers Ignore FCC Rules
July 14, 2017 – 9:55 am
Influencers who are paid by a brand to tout products are required by the Federal Communications Commission to let consumers know they’ve been paid by the brand to do so, but many ignore this requirement. PR Week examines this issue …
Millennials Score These Brands Big
July 6, 2017 – 10:35 am
According to Adweek, “YouGov BrandIndex, a public-perception research firm that interviews over 1.5 million consumers yearly, just unveiled the results of its latest survey.” Millennials give some obvious brands their highest customer scores. Tied at the top of the list …
April Fools’ Day Jokes Made by Brands
April 3, 2017 – 9:59 am
Adweek has a selection of the best April Fools’ Day jokes produced by brands this year. Let us know which you think are the top contenders. They run from the macabre for a British home cremation service to the absurd …
88% Fully Watch Snapchat Videos
February 15, 2017 – 10:45 am
As reported in Adweek from an independent source of research, 88% of Snapchat videos are watched to the end. This is important for several reasons: Snapchat has released little analytical information about its service and this is a particularly high …