Public Relations Tactic Becomes Icon

Tag Archives: Charging Bull

Public Relations Tactic Becomes Icon

The Goldman blog has written several times about the “Fearless Girl” statue. You can read earlier posts here and here. This statue, designed for State Street Global Advisors, was initially created as a public relations tactic to garner publicity …

“Fearless Girl” PR Results

A year after the “Fearless Girl” statue appeared on Wall Street in front of the “Charging Bull” statue, Adweek examines the results of the controversial PR campaign and what it means for State Street Global Advisors the company behind it. …

“Fearless Girl” Statue and PR Controversy

We recently wrote about how “The Fearless Girl” statue on Wall Street came to be. As a result of the decision by Mayor Bill de Blasio to keep the statue up through February 2018, the artist behind the “Charging Bull” …

“The Fearless Girl” and the Wall St. Bull

There’s been a great many stories about “The Fearless Girl” statue that appeared on Wall Street to confront the “Charging Bull” statue the night before International Women’s Day. The idea has been so profound and popular that New York Mayor …