How Targeted Ads on Facebook Work

Tag Archives: CNBC

How Targeted Ads on Facebook Work

Facebook cIf you use Facebook or any of its other services such as WhatsApp, Instagram or Messenger, data is collected on you. It is well known that Facebook uses that information to provide targeted ads to advertisers seeking people like you. …

Reporter Chronicles Social Media Detox

SelfieCould you survive three months without social media? What would it feel like? Would you want to relapse afterwards? Christina Farr, a Millennial and reporter for CNBC, decided she needed to step away from her social media, mostly Facebook and …

Is Social Activism A Business Burden?

Ben & Jerry'sBen & Jerry’s has had social activism in its DNA since its founding. The company is now owned by Unilever. The parent company recently appointed a new CEO, Matthew McCarthy, who feels strongly that “businesses really [don’t] have a choice …

PR Crisis at Papa John’s Gets Complicated

PapaJohn'sBy now you’ve likely heard that Papa John’s founder and chairman John Schnatter has resigned from the company after it became known that he used a racial slur while doing media training with his public relations firm. Schnatter has had …

Facebook in Need of Major PR Counsel

Facebook finds itself in the middle of controversy as a result of data from 50 million accounts allegedly deceptively being used by Cambridge Analytica to persuade voters in the United States presidential election. There are additional concerns about similar tactics …

Social Media and Fitness App Tracking

Two big issues have made the news in the last few days focused on social media and fitness app tracking. Both involve the use of data gathered by companies from people using their devises or social media platforms. Fitness trackers …

Mobile Shopping Sets Black Friday Record

It might seem obvious, but it is worth noting that Black Friday saw more shopping by mobile phone than ever before. This CNBC article quotes “Adobe Insights, which measures 80 percent of online transactions at 100 major U.S. retailers, [as …

Local Blog Uncovers International Story

Here is a great example of a citizen journalist uncovering a piece of a big news story. A mom who blogs about her neighborhood in Brooklyn was concerned about a brownstone that was left in shabby condition after it was …

Does Facebook Over Inflate It’s Numbers?

Granted, many people have Facebook accounts. However, a stock analyst with Pivotal Research Group says Facebook’s claims of how many people potentially see advertising on the social media network are quite inflated. This article at CNBC explains the claim that …

Whose AI Voice Do You Want to Hear?

If you like the soothing sound of Alexa over Siri, you can now get Alexa’s sweet voice on your iPhone. According to CNBC, it is now possible to download an app that allows you to speak with Amazon’s Alexa …