Cable is likely in big trouble as an industry due to growing cord cutting, streaming and the growth of smart TV ownership. This revolution is causing rapid change in how TV viewers approach their television watching. For those of you …
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Cord Cutting and Streaming Basics
Tag Archives: cord-cutting
Between cord-cutters and cord-nevers, cable TV is finding it ever more challenging to maintain its grip on subscribers. Cord-cutters are people who already subscribe to a cable service and decide to leave. Cord-nevers are generally Millennials who never had cable …
By adding more channels, YouTube TV hopes to increase its monthly cost by five dollars a month, from $35 to $40. Cutting the cord price hikes are sounding more like cable price hikes…add channels and up the price. The question …
Cord-cutting is really an oxymoron since “cord-cutters” generally need a cable cord to stream shows. The latest earning report from Comcast shows clearly how fast people are cord-cutting. In the last quarter, the company lost 33,000 pay-TV subscribers, a substantial …
This “Ericsson Consumer and Industry Insight Report October 2017” on “TV and Media” is absolutely full of amazing information and easy to digest graphics on the rapid changes taking place in TV watching. Just a few of the interesting facts …
How should a brand or service measure the results of experimental marketing? This is becoming a more important question since cord cutting and ad blockers continue to make it harder for companies to get their messages out to consumers through …
The New York Times describes the future of consumer television. Calling it “messy and confusing”, it claims that future is here and it’s not pretty. The hoped for unbundled television watching desired by consumers has become an expensive and time …
Ready to cut the cable cord? Confused by all the new “skinny” offerings from various streaming cable services? Adweek has put together an article with graphics that illustrate the differences among the various top streaming cable service providers and what …