Senior Living Industry Preps for Dorian

Tag Archives: crisis communications

Senior Living Industry Preps for Dorian

NASA DorianThe southeast coast is a prime location for senior living communities. It’s also the path of Hurricane Dorian. This industry addresses the needs of the frail elderly. When a potential weather disaster such as Hurricane Dorian is on the horizon, …

Prepare for Crises by Training

ScandalgraphicHow one reacts in a public relations crisis is no different than how one reacts in other crises. Some people freeze and do nothing while others jump up and act quickly and appropriately. Those who respond correctly often have had …

Senior Communities Safely Evacuate

Fire graphicThe senior living industry continues to enhance its reputation for safe evacuations in the face of natural disasters. More and more senior communities are finding the need to evacuate due to fires, hurricanes and man-made disasters. From our perspective, the …

Someone’s Crisis Another Person’s Problem

One of Goldman & Associates main areas of work is crisis communications, so we address this subject carefully. It seems that everywhere you turn some issue has become a crisis. To many people the seriousness of an issue leads them …

Addressing Trust Problem After A Crisis

TrustYour organization has weathered the immediate impact of a crisis. Your crisis communications plan worked and everyone is ready to move on. The reality is the long term need to address the crisis isn’t over because now you have been …

Wildfires Rage, SL Providers Be Prepared

Fire graphicWildfires are again being reported throughout the west. Last year a number of SL Providers had to evacuate their communities. In general, our experience is that senior living companies are fairly well-prepared for natural disasters should they need to evacuated. …

As Natural Disasters Hit, Crises Grow

Fire graphicFire season is in full swing in Northern California as seen in this CNN report. Summer last year was quite a challenging time for the senior living industry and other businesses as hurricanes and wild fires blew through the …

Saving Reputation Means Saving Revenues

A virus rages through a senior living community. Numerous residents and staff fall ill, and some are taken to the hospital.  The community has to postpone move-ins and turn away visitors. Amidst the pandemonium, little thought is given to saving …

Crisis at Your Senior Living Company

It’s 11:00 pm on Saturday night and a crisis threatens your senior living company. Now you can immediately turn to the nation’s leading senior living public relations firm for help. SL Crisis Mitigation, a division of Goldman & Associates, …

SL Crisis Mitigation Practice

As the leading public relations firm in the senior living industry, Goldman & Associates is adding a new public relation practice to aid the industry. Our firm is offering 24 hours a day, 365 days a year crisis communications help, …