Public Relations Tactic Becomes Icon

Tag Archives: “Fearless Girl”

Public Relations Tactic Becomes Icon

The Goldman blog has written several times about the “Fearless Girl” statue. You can read earlier posts here and here. This statue, designed for State Street Global Advisors, was initially created as a public relations tactic to garner publicity …

“Fearless Girl” Fate Determined Next Week

A public relations ploy for State Street turned into an icon for New York City. “Fearless Girl” is the statue of a small girl facing down the “Ragging Bull” statue of Wall Street. Almost a year ago it appeared overnight …

“Fearless Girl” PR Results

A year after the “Fearless Girl” statue appeared on Wall Street in front of the “Charging Bull” statue, Adweek examines the results of the controversial PR campaign and what it means for State Street Global Advisors the company behind it. …

“Fearless Girl” Take Top Cannes PR Award

The “Fearless Girl” statue that this blog has written about here has taken Cannes top PR award as well as two other top awards. Karen van Bergen, who headed the jury selecting the PR winner and CEO of Omnicon Public …

“Fearless Girl” Statue and PR Controversy

We recently wrote about how “The Fearless Girl” statue on Wall Street came to be. As a result of the decision by Mayor Bill de Blasio to keep the statue up through February 2018, the artist behind the “Charging Bull” …